Thrilling has created a new consumer marketplace for secondhand clothing. At the core of the business is a curated two-sided marketplace: on the supply side, secondhand brick-and-mortar clothing stores and on the demand side, global consumers. By and large, the supply-side shop owners (typically sole proprietors of single-site shops) have not put their inventory online, though they have hundreds to thousands of inventory in their brick-and-mortar stores. Thrilling has created software tools and an on-boarding experience that allows these stores to quickly and efficiently bring their inventory online, enabling shop owners to present their inventory to a much broader audience than the foot traffic that would otherwise reach their storefronts.